Out of the original 4Ps of the Marketing Mix (Product, Place, Price and Promotion) Promotion has to be the most important aspect one employs when starting their business.  P. T.  Barnum, a Top-50 All-Time Entrepreneur and America’s 2nd Millionaire, once said “Something terrible happens without promotion…nothing!”

The role of promotion is critical and indispensable in the marketing and branding strategies of any business. Having a great product, in the right place at the right price is not enough if your prospects are not aware of it in the first place. If customers don’t know about your products or understand the benefits that you offer, then your business will not, and cannot survive in today’s competitive world.

The main objectives of Promotion in the marketing mix are:

  1. To Increase Brand Awareness.
  2. To provide relevant  Information to customers and prospects.
  3. To reach new markets.
  4. To gain competitive advantage over rivals.
  5. And most importantly, to generate more leads, more prospects, more customers, and more sales and profits.

Effective communication  and promotion will ensure that your business  achieves all these objectives, and what better platform than the Internet?

The Internet provides limitless opportunities for any organization to enhance its business in a cost-effective and practical manner. Pay-per-click advertising, social media, press releases, search engine optimization, blog and article marketing are all cogent methods that one can utilized for successful online promotion.

I believe that it is even more advantageous to brand yourself and your business on places like Facebook or Google+ even before you have the entire business concept finished.  This way you can get feedback from your friends as you start to build your personal brand.  Once they start giving feedback and they see you implementing it into your personal branding strategies, then they will have a vested interest in helping you promote it more when you are ready to launch.  This is because your friends will feel like they were part of the creation process of your business by helping you get started.  They will want you to be successful because they helped.

If you are thinking of starting a business or recently started one, then it is imperative that you start creating some personal branding strategies.  In my upcoming book I lay out a simple 3 step formula to help you grab top spots in the search engines.   This way, when people start to research your name online you can control what they see.  I call this personal branding strategy “Personal Online Promotion”.



To get “early bird” notification when the book releases, a free preview,  and some additional bonuses => click here <=

What Is Personal Online Promotion?

Personal Online Promotion: Discover 3 Simple Steps To Help Your Name POP Up on Search Engines!


Coming Soon from PTBarnumBooks.com and Jason P. Jordan.

What Is Personal Online Promotion and How is different from Personal Branding or an Online Resume??

Personal Online Promotion (POP) is, quite simply, the utilization of online services and features like search engines, social media networks, domains, blogs and press releases in order to promote your name and, most importantly, control what others see when they enter your name into a search engine. This is the key feature of POP; learning how to utilize the tools available to create links and pathways that will promote your name and provide you with more ‘results’ when someone searches for “your name” on search engines like Google, Yahoo or Bing.

1) Discover our simple 3 step strategy of how to promote your name and whatever products or services you offer.

In this book we will be discussing the 3 key strategies for successful Personal Online Promotion, which will be explored in more detail in the following chapters. These 3 strategies are:

  • Why You Need To Your Own “Personal Online Command Center (POC²)” Blog And How To Get It Set Up For FREE!
  • The Search Engine Optimization (SEO) Magic of Press Release Writing and Submission.
  • How To Tap the Personal Promotion Power of Social Media.

Combining these 3 elements will ensure successful Online Promotion, establishing a dominant online presence which will help to promote your name, brand and the products or services you offer.

2) Personal Online Promotion compared to Personal Branding

Personal Online Promotion is different to Personal Branding. Personal Branding is, in essence, your image; how others view you, what you stand for, the quality of the product or service you provide, whether you appear to be a market leader, whether you are professional, reliable, economical, and so on. Personal Online Promotion is really about developing a strategy to control what others see when they search your name online. Although the two areas overlap, POP is focused entirely on establishing your presence online, whereas Personal Branding refers to all aspects of how you are perceived (e.g. through media, advertising, reviews, associates, representatives, affiliates and so on).

3) Personal Online Promotion compared to an Online Resume

An Online Resume is just one of the many ways of promoting yourself online. While an Online Resume can be a useful and informative tool for advertising your key skills, services and experience to potential clients or employers, it is a very static form of communication, offering little to no interactivity with potential contacts, and quickly becomes out of date. In addition, without adequately utilizing Personal Online Promotion to advertise your resume through, for example, your website or social media networks, it is unlikely that potential clients or employers will even see it unless you find them and provide a link directly to the resume.

An Online Resume should be viewed as a document similar to a Press Release or Article – used to advertise your name and the products or services you provide. Combining the 3 key strategies of POP will result in many more links and pathways connecting your name to various articles, press releases, directory entries, blogs and social media accounts and is a much more successful method of driving up the number of results that will be displayed when your name is entered into a search engine.

In the book we will discuss the importance of POP, and reveal our simple 3 step strategy more in depth.  This 3 step strategy is proven to drive “your name” higher up the pages of search engines so that you can be seen and take control of what others see when they search for your name or brand.

To learn more about the release of “Personal Online Promotion: Learn 3 Simple Steps To Help Your Name POP Up on Search Engines!” 

Text your name and email address to  +1 (206) 535-1983


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We’ll place you on our early bird list and you’ll be notified with the date when it is going to be released.  Plus, I’ll make sure you get an extra bonus for joing the early bird list simple-smile