Press Releases
Why Do Press Release Marketing?
Effective press release marketing gets you found for the keyword phrases your ideal prospects are searching for. With good SEO and media attention, you can come to own your market.
Who's searching? Prospects, buyers, partners and the press. When they find you, you're positioned as the authority in your field.
What We Aim For
Our goal is to help you build trust, credibility, authority and desire.
SEO first
- Multiple rankings on page 1 of Google
- More of your content showing for your keywords
- The clear perception that you're the authority in your niche
Media second
- Features in traditional media: TV, newspapers, magazines, radio and popular blogs
- Better chances of a call from the press. Media outlets around the world search for news and experts on specific topics every day.
- When journalists keep seeing your regular releases, they start to see you as the obvious expert to feature or interview
Domination third
- More eyeballs from people searching for you and your niche every day
- More attention from prospects, buyers, partners and press
- Domination of your marketplace as the go-to authority in your field
Press releases are also an excellent way to build your brand online through SEO, as covered in the #1 Amazon bestseller Personal Online Promotion.
We can't control whether a TV station, radio show or newspaper picks up your story, so we concentrate on three things that make sure your message is found online by as many people as possible:
- Page 1 search rankings for your target keywords
- More eyeballs on your story through multiple submissions
- Consistent monthly distribution to own your book title, your name and your keywords in search
A press release isn't a one-time ad. Releases stay listed in search engines for a long time; some of ours have been online since 2008. The more consistent you are, the more rankings you build and the more interview opportunities come your way.
Press releases are the most cost-effective way to build backlinks to your site, earn top Google rankings, and raise visibility for your name, books, products and services. The more rankings you hold for your name and book title, the more authority you carry in your niche, and that matters when you want paid opportunities to speak, train and consult.
A good release contains genuine news about your book and is carefully written around keywords related to its topic. News releases are seen as more relevant and timely than advertising or blog posts. Used well, they promote your book and online presence while sending links back to your site. A strong PR campaign can be the difference between being an author and being a bestselling author.
Many of our clients have been featured on national and local affiliates of NBC, ABC, CBS, Fox and MSNBC, as well as in newspapers and on radio. If you appear on a live radio or TV show, we can often get you rankings for the show's title and the host's name as well as your own.
If you want someone to write your press releases and distribute them to the right places, so you take over search results for your book title, keywords and name, we can do that.